Hello dear juries. Due to the fact that online part is closely connected with ATL, we suggest you to take a look at full campaign video case.

online part starts from 01:00

 

campaign screens

 

banners


Results:
Campaign reached thousands of tweets.
Thousands of shares and likes on Facebook.
Covered on hundreds sites and blogs.
More than 300 pieces of free media coverage and we're still going.
Got into Google top with about 1 330 000 results on demand of "Art Directors Club"
Global recognition – over 2 000 000 impressions all over the world.